Show simple item record

dc.contributor.advisorSmith, K.
dc.creatorBachynsky, Stephen George
dc.date.accessioned2015-11-24T22:32:54Z
dc.date.available2015-11-24T22:32:54Z
dc.date.issued1970
dc.date.submitted1970en_US
dc.identifier.urihttp://hdl.handle.net/10388/7002
dc.description.abstractDepartment stores present a package of goods, services, and atmosphere to their customers. The package, that the merchant believes he is offering to his potential customers via his communications mix, may not be the same package that the potential customer sees for himself. The merchant feels that he has advertised the features of his merchandise and store which will attract the potential customers. However, what attracts the customers may be an item which the merchant has not seen as an important component of the package. This component is seen as part of the package by the potential customer as a result of his experiences, and as a result of the experiences of others with whom he is familiar. Some of these unknowns are 1) the general reputation of the store, 2) the taste and style of the advertising, 3) the knowledge and politeness of the employees of the store, and 4) the convenience or difficulty encountered when shopping at the store.en_US
dc.titleSimpsons-Sears Catalogue Image in Saskatoonen_US
thesis.degree.departmentFinanceen_US
thesis.degree.disciplineMarketingen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Administration (M.B.A.)en_US
dc.type.genreThesisen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record