Environmental Influences in Changing Consumption Pattern - A Case Study of the Bengalee Residents in Saskatoon

Abstract

(From Introduction) In any society, patterns of consumption of people are directly affected by and dependent on the structure and efficiency of the marketing system. In modern times marketing systems are changing radically in many cases to meet and adjust to the demands of both changing environmental forces and the social institutions. The interrelationships between the environmental forces and social institutions raise a number of issues as to the roles, functions of the institutions to satisfy the ever changing needs, desires and interests of the consumers. The roles of marketing can be better identified by considering the problems, like air and water pollution, solid waste management, thermal pollution and noise control, which are brought by environmental orientation of individual consumers. Marketers are giving significant attention to the societal norms and lifestyles. They are responding quickly through their policies and strategies to the pressures and opportunities presented by environmental and social change.