Browsing College of Arts & Science by Subject "trust"
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How do you feel when you see a list of prices? the interplay among price dispersion, perceived risk and initial trust in Chinese C2C market (Elsevier, 2015-07-31)The issues of trust fraud, product genuineness and price dispersion jointly make Chinese C2C buyers difficult to identify trustworthy sellers with a low price. Little is known about the generation of initial trust when ...