In an online marketplace, buyers rely heavily on reviews posted by previous buyers (referred to as advisors). The advisor’s credibility determines the persuasiveness of reviews. Much work has addressed the evaluation of ...

Research has shown that in Q&A social networks, collaboration between respondents results in quality answers. Since good answers are required to keep any Q&A social network active, it is important to understand the ...

In online marketplaces, many sellers highlight product and service information directly within product pictures for advertising purposes. Such a strategy increases the visual complexity of the picture and provides more ...