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      How buyers perceive the credibility of advisors in online marketplace: review balance, review amount and misattribution 

      Vassileva, Julita; Wu, Kewen; Noorian, Zeinab; Adaji, Ifeoma (Springer Berlin Heidelberg, 2015-02-12)
      In an online marketplace, buyers rely heavily on reviews posted by previous buyers (referred to as advisors). The advisor’s credibility determines the persuasiveness of reviews. Much work has addressed the evaluation of ...
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      Modelling User Collaboration in Social Networks Using Edits and Comments 

      Adaji, Ifeoma; Vassileva, Julita (ACM New York, NY, USA, 2016-07-13)
      Research has shown that in Q&A social networks, collaboration between respondents results in quality answers. Since good answers are required to keep any Q&A social network active, it is important to understand the ...
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      Complexity or simplicity? Designing product pictures for advertising in online marketplaces 

      Wu, Kewen; Vassileva, Julita; Zhao, Yuxiang; Noorian, Zeinab; Waldner, Wesley; Adaji, Ifeoma (Pergamon, 2016-01-31)
      In online marketplaces, many sellers highlight product and service information directly within product pictures for advertising purposes. Such a strategy increases the visual complexity of the picture and provides more ...

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      Author
      Adaji, Ifeoma (3)
      Noorian, Zeinab (2)Vassileva, Julita (2)Wu, Kewen (2)Vassileva, Julita (1)Waldner, Wesley (1)Zhao, Yuxiang (1)SubjectC2C market (1)Complexity (1)Complexity contrast (1)Lab experiment (1)Misattribution (1)Online marketplace (1)Review balance (1)Selective attention (1)Source credibility (1)Visual complexity (1)... View MoreTypeArticle (3)Date Issued2016 (2)2015 (1)
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