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Complexity or simplicity? Designing product pictures for advertising in online marketplaces
In online marketplaces, many sellers highlight product and service information directly within product pictures for advertising purposes. Such a strategy increases the visual complexity of the picture and provides more ...
How buyers perceive the credibility of advisors in online marketplace: review balance, review amount and misattribution
(Springer Berlin Heidelberg, 2015-02-12)
In an online marketplace, buyers rely heavily on reviews posted by previous buyers (referred to as advisors). The advisor’s credibility determines the persuasiveness of reviews. Much work has addressed the evaluation of ...