Micronutrient fertilization is often an issue in agronomy that is met with skepticism by farmers. Retail distributors of fertilizer and their farmer customers rely on limited research from reputable sources and are faced with strong salesmanship from micronutrient fertilizer companies. A poor understanding of micronutrient fertility has lead to frequent unwarranted and inefficient application of micronutrient fertilizers. This paper will outline the essential information that retail agronomists and farmers must know to develop best management practices for micronutrient fertilizers. Priorities for research groups and regulatory agencies are suggested.