Show simple item record

dc.contributor.advisorKorinek, Valerie J.en_US
dc.creatorLamb Drover, Victoriaen_US
dc.date.accessioned2016-04-29T12:00:16Z
dc.date.available2016-04-29T12:00:16Z
dc.date.created2016-02en_US
dc.date.issued2016-04-28en_US
dc.date.submittedFebruary 2016en_US
dc.identifier.urihttp://hdl.handle.net/10388/ETD-2016-02-2482en_US
dc.description.abstractBetween 1971 and 1999, ParticipACTION, Canada’s Health Promotion agency, reached into Canadian homes, schools, and places of work to “educate, motivate, and mobilize” the public about the perceived need to become physically fit. This dissertation discusses how the agency employed a variety of professional marketing approaches to create compelling prescriptive literature concerning physical fitness to advance a nation-building agenda based in the state directive of individual accountability for the Canadian body. As a result of ParticipACTION's sustained and pervasive influence, Canadians not only remember this prolific brand, but its underlying messaging has become a part of how Canadians view physical fitness and citizenship. ParticipACTION was a project of healthism fostered in an environment of anxiety. The threat of the Cold War, the constructed menace of the Obesity Crisis, and the fear of Quebec Separatism were all used to bolster the message at this semi-public agency over its thirty years of national social marketing. How individual Canadians experienced ParticipACTION varied significantly based on their body type, socio-economic status, gender, language, ethnicity, and region. Through the use of Historical GIS mapping, oral interviews, and archival records, this dissertation offers a history from creation to closure of this national agency and its place in Canada’s social history.en_US
dc.language.isoengen_US
dc.subjectHealth Promotion, Social Marketing, Canada, Anxiety, Nationalism, Gatekeepers, Moral Panic, Obesity Crisis, Volunteers, Biocitizenshipen_US
dc.titleParticipation: A Legacy In Motion (1971-1999)en_US
thesis.degree.departmentHistoryen_US
thesis.degree.disciplineHistoryen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelDoctoralen_US
thesis.degree.nameDoctor of Philosophy (Ph.D.)en_US
dc.type.materialtexten_US
dc.type.genreThesisen_US
dc.contributor.committeeMemberDyck, Erikaen_US
dc.contributor.committeeMemberBiggs, Lesleyen_US
dc.contributor.committeeMemberBrawley, Lawrenceen_US
dc.contributor.committeeMemberCarstairs, Catherineen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record