The classical populist returns : Hugo Chávez's political style and public image

Abstract

This thesis examines the political style and public image of Venezuelan President Hugo Chávez. It argues that Chávez fulfills the criteria of a classical populist, in accordance with renowned cases of populism in Latin American history. His style is further analyzed through Chávez’s relationship with his Venezuelan supporters and his diplomacy in the Latin American community. Three characteristics are emphasized: the radicalism of his image and policy, a casual and accessible approach, and the use of historical references. This thesis relies on primary sources such as speeches, interviews, and government publications, as well as media coverage of the Chávez regime. This study expounds the polarization of Venezuelan politics under Chávez, and connects his leadership to a larger trend in Latin American history.