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      • HARVEST
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      Understanding and modeling of aesthetic response to shape and color in car body design

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      Date
      2008
      Author
      Wang, Chen
      Type
      Thesis
      Degree Level
      Masters
      Metadata
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      Abstract
      This study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called “fundamental aesthetic dimensions” was developed for identifying and modeling consumer’s aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumer’s color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named “Color-Shape Synthesizer”. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure.
      Degree
      Master of Science (M.Sc.)
      Department
      Mechanical Engineering
      Program
      Mechanical Engineering
      Supervisor
      Zhang, W. J. (Chris)
      Committee
      Wu, Fang-Xiang; Kushwaha, Radhey Lal; Gupta, Madan M.
      Copyright Date
      2008
      URI
      http://hdl.handle.net/10388/etd-09042008-210559
      Subject
      shape
      industrial design
      Kansei engineering
      aesthetics
      car
      color
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      • Graduate Theses and Dissertations
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