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dc.contributor.advisorZhang, W. J. (Chris)en_US
dc.creatorWang, Chenen_US
dc.date.accessioned2008-09-04T21:05:59Zen_US
dc.date.accessioned2013-01-04T04:56:31Z
dc.date.available2009-09-05T08:00:00Zen_US
dc.date.available2013-01-04T04:56:31Z
dc.date.created2008en_US
dc.date.issued2008en_US
dc.date.submitted2008en_US
dc.identifier.urihttp://hdl.handle.net/10388/etd-09042008-210559en_US
dc.description.abstractThis study explored the phenomenon that a consumer's preference on color of car body may vary depending on shape of the car body. First, the study attempted to establish a theoretical framework that can account for this phenomenon. This framework is based on the (modern-) Darwinism approach to the so-called evolutionary psychology and aesthetics. It assumes that human's aesthetic sense works like an agent that seeks for environmental patterns that potentially afford to benefit the underlying needs of the agent, and this seeking process is evolutionary fitting. Second, by adopting the framework, a pattern called “fundamental aesthetic dimensions” was developed for identifying and modeling consumer’s aesthetic response to car body shape and color. Next, this study developed an effective tool that is capable in capturing and accommodating consumer’s color preference on a given car body shape. This tool was implemented by incorporating classic color theories and advanced digital technologies; it was named “Color-Shape Synthesizer”. Finally, an experiment was conducted to verify some of the theoretical developments. This study concluded (1) the fundamental aesthetics dimensions can be used for describing aesthetics in terms of shape and color; (2) the Color-Shape Synthesizer tool can be well applied in practicing car body designs; and (3) mapping between semantic representations of aesthetic response to the fundamental aesthetics dimensions can likely be a multiple-network structure.en_US
dc.language.isoen_USen_US
dc.subjectshapeen_US
dc.subjectindustrial designen_US
dc.subjectKansei engineeringen_US
dc.subjectaestheticsen_US
dc.subjectcaren_US
dc.subjectcoloren_US
dc.titleUnderstanding and modeling of aesthetic response to shape and color in car body designen_US
thesis.degree.departmentMechanical Engineeringen_US
thesis.degree.disciplineMechanical Engineeringen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Science (M.Sc.)en_US
dc.type.materialtexten_US
dc.type.genreThesisen_US
dc.contributor.committeeMemberWu, Fang-Xiangen_US
dc.contributor.committeeMemberKushwaha, Radhey Lalen_US
dc.contributor.committeeMemberGupta, Madan M.en_US


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