Exploring consumer behaviour in the Saskatoon area at the turn of the twentieth century.

Abstract

In 1881, an Ontario-based group known as the Temperance Colonization Society began looking towards the Canadian West with a speculative eye. Interested in acquiring tracts of land from the Canadian Government, the Temperance Colonization Society hoped to one day establish a new colony free from the temptations of alcohol and the troubles associated with older colonies. By 1884, a settlement was established along the south shore of the South Saskatchewan River. This was the beginning of Saskatoon.

As Saskatoon grew from a small settlement founded on temperance ideals to a recognized municipal corporation, the meaning of the material culture associated with this transition also changed. Two archaeological sites pertaining to this transition, the Marr Residence at 326 11th Street East (FaNp-5) and the 11th Street Privy site (FaNp-31), currently comprise the only excavated privy assemblages in the city and hold rich potential for shedding light on urban consumption behaviour at the turn of the 20th century. This study will analyze the archaeological assemblages recovered from these excavations under the scope of consumer behaviour. By orienting the essence of this study towards an archaeology of consumerism, information regarding the dimensions of everyday life in the Saskatoon area at the turn of the 20th Century can be ascertained.