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      Exploring consumer behaviour in the Saskatoon area at the turn of the twentieth century.

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      Huynh-ConsumerBehaviour.pdf (11.52Mb)
      Date
      2010-09
      Author
      Huynh, Thanh Tam Cam
      Type
      Thesis
      Degree Level
      Masters
      Metadata
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      Abstract
      In 1881, an Ontario-based group known as the Temperance Colonization Society began looking towards the Canadian West with a speculative eye. Interested in acquiring tracts of land from the Canadian Government, the Temperance Colonization Society hoped to one day establish a new colony free from the temptations of alcohol and the troubles associated with older colonies. By 1884, a settlement was established along the south shore of the South Saskatchewan River. This was the beginning of Saskatoon. As Saskatoon grew from a small settlement founded on temperance ideals to a recognized municipal corporation, the meaning of the material culture associated with this transition also changed. Two archaeological sites pertaining to this transition, the Marr Residence at 326 11th Street East (FaNp-5) and the 11th Street Privy site (FaNp-31), currently comprise the only excavated privy assemblages in the city and hold rich potential for shedding light on urban consumption behaviour at the turn of the 20th century. This study will analyze the archaeological assemblages recovered from these excavations under the scope of consumer behaviour. By orienting the essence of this study towards an archaeology of consumerism, information regarding the dimensions of everyday life in the Saskatoon area at the turn of the 20th Century can be ascertained.
      Degree
      Master of Arts (M.A.)
      Department
      Archaeology
      Program
      Archaeology
      Supervisor
      Kennedy, Margaret
      Committee
      Meyer, David; Foley, Chris; Bell, Keith
      Copyright Date
      September 2010
      URI
      http://hdl.handle.net/10388/etd-09062010-172547
      Subject
      Temperance Colonization Society
      Consumer behaviour
      Consumer Choice
      Consumerism
      Consumption
      Marr Residence
      Nutana
      Saskatoon
      Twentieth century
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      • Graduate Theses and Dissertations
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