The Influence of Transitional Life Events on Compulsive Buying
In a culture of consumerism, the consumer decision-making process has evolved into something much more complex than utility maximization. The life course paradigm provides a new useful lens through which compulsive consumer behaviour can be analyzed, in addition to existing approaches or employing other prominent theories like rational choice and utility maximization. According to the life course paradigm, all human behaviour is considered to be an outcome of the life events experienced and the social roles assumed. Life history then becomes an important factor in explaining current behaviour. Compulsive buying is a type of deviant consumer behaviour with potential for significant financial and social consequences. The purpose of this research is to explore contributing factors to the development of compulsive buying. The results of this research show that the type of event, timing of the event, and the emotional intensity of the life event influence compulsive buying outcomes. State self-esteem and materialism are important factors to consider, but do not directly mediate the relationship between transitional life events and compulsive buying. This research provides insight into the complex and intricate nature through which compulsive buying can develop. The results offer theoretical and practical implications.
compulsive buying, life course paradigm, transitional life events, state self-esteem, materialistic orientation
Master of Science (M.Sc.)
Edwards School of Business