Perception of non-binary social media users towards authentic non-binary social media influencers
| dc.contributor.author | Meston, Madison | |
| dc.contributor.author | Williams, David | |
| dc.date.accessioned | 2024-12-06T00:50:03Z | |
| dc.date.available | 2024-12-06T00:50:03Z | |
| dc.date.issued | 2024-11 | |
| dc.description.abstract | This paper explores an authentic way for brands to connect with the non-binary community, an understudied and underserved audience. With a call for better representation, this study is the first to investigate what role non-binary social media influencers (SMIs) may play in filling this gap. Using Interpretative Phenomenological Analysis, non-binary social media users were interviewed on their perceptions, thoughts, and feelings of non-binary SMIs. Three superordinate themes were discovered: (1) Motivations for following non-binary SMIs, (2) Popularity Factors of non-binary SMIs, and (3) Representation of the community through non-binary SMIs. The findings may be paired with existing literature to provide a basis for future research on influencer marketing to the non-binary community. | |
| dc.description.version | Peer Reviewed | |
| dc.identifier.doi | https://doi.org/10.1016/j.chb.2024.108498 | |
| dc.identifier.uri | https://hdl.handle.net/10388/16313 | |
| dc.language.iso | en | |
| dc.publisher | Computers in Human Behavior | |
| dc.rights | Attribution 2.5 Canada | en |
| dc.rights.uri | http://creativecommons.org/licenses/by/2.5/ca/ | |
| dc.subject | Social media influencers | |
| dc.subject | Non-binary | |
| dc.subject | Gender | |
| dc.subject | Identity | |
| dc.title | Perception of non-binary social media users towards authentic non-binary social media influencers | |
| dc.type | Article |