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Factors Influencing the Intention to Adopt Precision Agriculture Technology Among Agronomist Firms in Saskatchewan

dc.contributor.advisorMicheels, Eric
dc.contributor.committeeMemberSkolrud, Tristan
dc.contributor.committeeMemberLloyd-Smith, Patrick
dc.contributor.committeeMemberMirzaei, Omid
dc.creatorHeidariharatmeh, Gelareh
dc.date.accessioned2023-12-07T21:34:35Z
dc.date.available2023-12-07T21:34:35Z
dc.date.copyright2023
dc.date.created2023-11
dc.date.issued2023-12-07
dc.date.submittedNovember 2023
dc.date.updated2023-12-07T21:34:35Z
dc.description.abstractAbstract Precision agricultural technologies relating to soil quality and land management may be useful tools to improve the level of agricultural productivity and profitability. Agronomists often help producers become aware of and integrate new technologies that can improve performance. However, the rate of adoption of technology among agronomists varies and can be shaped by a wide array of influencing determinants. Predictive Soil Mapping Systems (PSMS) are web-based platforms that generates high-resolution predictive soil characteristics maps for users. PSMS help users make informed decisions and use the right amount and type of inputs in the right place and right time. Using a survey of agronomist firms in Saskatchewan, I examined factors relating to the intention to adopt PSMS. I focused on strategy-oriented factors at the firm level (e.g., market orientation, cannibalization, innovativeness, and performance), and used Partial Least Square Structural Equation Modeling (PLS-SEM) for analyzing my conceptual model based on the theoretical framework of the TOE (Technology-Organization-Environment) model. Results show the firm's subjective perception of past performance relative to others in the industry has a significant positive relationship with intention to adopt the PSMS technology and other strategic factors of the company are insignificant
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10388/15321
dc.language.isoen
dc.subjectTechnology adoption intention, innovation intention, intention to adopt, willingness to apply, intention to adopt, assessing customer behavior, predictive soil mapping systems, adoption models, adoption determinants, PLS-SEM
dc.titleFactors Influencing the Intention to Adopt Precision Agriculture Technology Among Agronomist Firms in Saskatchewan
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentAgricultural and Resource Economics
thesis.degree.disciplineAgricultural Economics
thesis.degree.grantorUniversity of Saskatchewan
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.Sc.)

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