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EXPLORING THE INFLUENCE OF DIFFERENT FACTORS IN DESIGNING A GAMIFIED ONLINE COMMUNITY FOR GIRLS

dc.contributor.advisorVassileva, Julitaen_US
dc.contributor.committeeMemberDeters, Ralphen_US
dc.contributor.committeeMemberMcCalla, Gorden_US
dc.contributor.committeeMemberKo, Seok-Bumen_US
dc.creatorMansouri Ebrahimi, Saraen_US
dc.date.accessioned2016-02-04T12:00:13Z
dc.date.available2016-02-04T12:00:13Z
dc.date.created2016-01en_US
dc.date.issued2016-02-03en_US
dc.date.submittedJanuary 2016en_US
dc.description.abstractIn this thesis, an improved framework is proposed for categorizing existing gamified systems. Related works and real world examples of gamification are discussed and some areas where insufficient research exists. In order to address the identified research problems, an experimental gamified system was designed and implemented for sharing articles related to different aspects of life. The participants of the study were recruited among the users of an existing Iranian lifestyle site for female users. Therefore, the gender of the users was considered in the design. A wide range of gamification elements were implemented in the system to test the effectiveness of specific design features and gamification elements’ parameters in increasing user motivation, for example, the contingency of rewards and the use of sound and animation in badges. A detailed questionnaire was used to answer the research questions. The results suggest specific combinations of gamification elements and their parameters that can be successfully applied by designers of social sites for similar audience.en_US
dc.identifier.urihttp://hdl.handle.net/10388/ETD-2016-01-2388en_US
dc.language.isoengen_US
dc.subjectgamification, gamefull design, playful design, gamelike design, funology, persuasive strategies, serious games, game design, design patterns, motivational affordances, persuasive technology, persuasive game, games with a purpose, gamification framework.en_US
dc.titleEXPLORING THE INFLUENCE OF DIFFERENT FACTORS IN DESIGNING A GAMIFIED ONLINE COMMUNITY FOR GIRLSen_US
dc.type.genreThesisen_US
dc.type.materialtexten_US
thesis.degree.departmentComputer Scienceen_US
thesis.degree.disciplineComputer Scienceen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Science (M.Sc.)en_US

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