Six Non-Listening Patterns in Stakeholder Networks: A Grounded Theory Model
Date
2020-01-13
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ORCID
0000-0001-8541-2001
Type
Thesis
Degree Level
Masters
Abstract
Listening is a key social mechanism that contributes to the dynamics of stakeholder relationships in marketing systems. Accordingly, this research seeks a fuller-bodied understanding of situational dynamics where stakeholders do not feel listened to. It uses grounded theory methods to construct meaning from in-depth interviews with eighteen Saskatchewan women engaged as stakeholders in nuclear issues. The outcome of this research is a grounded theoretical framework recognizing six patterns of non-listening interaction. Those types are: blocking (vs. expression), isolation (vs. access), withdrawal (vs. presence), dismissal (vs. consideration), refusal (vs. compliance) and finally disruption, which occupies a distinct role. The new model addresses a need for listening theory that is compatible with stakeholder network models and marketing systems analysis. It offers a complex understanding of listening relationships between all types of stakeholders and can be applied to analyze stakeholder interaction and dysfunction in conflict-ridden marketing systems.
Description
Keywords
listening, perceived listening, stakeholder engagement, grounded theory, stakeholder network theory, women’s experiences, interviews, consultation, dialogue, social license, marketing systems, social mechanisms, nuclear technology, communication, MAS theory
Citation
Degree
Master of Science (M.Sc.)
Department
Edwards School of Business
Program
Marketing