Repository logo
 

Six Non-Listening Patterns in Stakeholder Networks: A Grounded Theory Model

Date

2020-01-13

Journal Title

Journal ISSN

Volume Title

Publisher

ORCID

0000-0001-8541-2001

Type

Thesis

Degree Level

Masters

Abstract

Listening is a key social mechanism that contributes to the dynamics of stakeholder relationships in marketing systems. Accordingly, this research seeks a fuller-bodied understanding of situational dynamics where stakeholders do not feel listened to. It uses grounded theory methods to construct meaning from in-depth interviews with eighteen Saskatchewan women engaged as stakeholders in nuclear issues. The outcome of this research is a grounded theoretical framework recognizing six patterns of non-listening interaction. Those types are: blocking (vs. expression), isolation (vs. access), withdrawal (vs. presence), dismissal (vs. consideration), refusal (vs. compliance) and finally disruption, which occupies a distinct role. The new model addresses a need for listening theory that is compatible with stakeholder network models and marketing systems analysis. It offers a complex understanding of listening relationships between all types of stakeholders and can be applied to analyze stakeholder interaction and dysfunction in conflict-ridden marketing systems.

Description

Keywords

listening, perceived listening, stakeholder engagement, grounded theory, stakeholder network theory, women’s experiences, interviews, consultation, dialogue, social license, marketing systems, social mechanisms, nuclear technology, communication, MAS theory

Citation

Degree

Master of Science (M.Sc.)

Department

Edwards School of Business

Program

Marketing

Part Of

item.page.relation.ispartofseries

DOI

item.page.identifier.pmid

item.page.identifier.pmcid