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Corporate social responsibility: addressing uncertainty in the business case

dc.contributor.advisorGarcea, Joeen_US
dc.contributor.committeeMemberDeonandan, Kalowatieen_US
dc.contributor.committeeMemberHibbert, Neilen_US
dc.contributor.committeeMemberBruneau, Joelen_US
dc.creatorSeidler, Reaganen_US
dc.date.accessioned2014-08-30T12:00:17Z
dc.date.available2014-08-30T12:00:17Z
dc.date.created2014-08en_US
dc.date.issued2014-08-29en_US
dc.date.submittedAugust 2014en_US
dc.description.abstractThe notion that corporations would voluntarily devote resources to serve non-shareholder interests seems to contradict the purpose of commerce. Yet, corporate social responsibility ranks among the most prominent aspects of contemporary capitalism, reaching – in the words of one author – a point of nearly universal adoption among businesses. Over four decades of empirical testing has provided no incontrovertible evidence to support the belief that businesses benefit, even in the long run, from responsible behaviour. Peculiarly, then, it appears that corporations are defying the logic of competitive markets by investing in CSR en masse without an established business case for doing so. Inspiring the work is a research question rooted in the observation of a counter-intuitive: if not profit, in every circumstance, what is turning the attention of nearly every major corporation away from their bottom line and towards social interests? The thesis explores what other factors may lay behind the business community’s curious adoption of CSR, including a new hypothesis that corporate leaders may be diverging from the normative ideal of rational choice and following boundedly-rational patterns of behaviour. It argues that CSR is a form of risk-averse corporate behaviour from a private sector that has seen tremendous growth and gain since the end of the Second World War.en_US
dc.identifier.urihttp://hdl.handle.net/10388/ETD-2014-08-1645en_US
dc.language.isoengen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectProspect Theoryen_US
dc.subjectbounded rationalityen_US
dc.titleCorporate social responsibility: addressing uncertainty in the business caseen_US
dc.type.genreThesisen_US
dc.type.materialtexten_US
thesis.degree.departmentPolitical Studiesen_US
thesis.degree.disciplinePolitical Scienceen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Arts (M.A.)en_US

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