What Emergency Sales Tell Us About Home-Based Businesses
Date
2023-09-25
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ORCID
0009-0009-6851-8109
Type
Thesis
Degree Level
Masters
Abstract
Home-Based Businesses (HBBs) represent an emerging but understudied area of e-commerce and entrepreneurship. HBBs in this study’s context design and/or create the products that they sell and make their online business distinct by capitalizing on the “real” person behind the social media posts. HBBs further depart from traditional small businesses in their use of “emergency sales” which are designed to cover unexpected personal expenses (i.e. vet bills, car repairs, etc.) and are transparently advertised as such. Using grounded theory, this qualitative study aims to explore the unique operations of HBBs and what leads them to engage in emergency sales in order to create a foundational theory for future research in this area of study.
Description
Keywords
Home-Based Businesses, HBB, Sale, Qualitative, ECommerce, Online consumer behaviour
Citation
Degree
Master of Science (M.Sc.)
Department
Edwards School of Business
Program
Marketing