What Emergency Sales Tell Us About Home-Based Businesses
| dc.contributor.advisor | Sarghie, Monica | |
| dc.contributor.committeeMember | Zhang, David | |
| dc.contributor.committeeMember | Williams, David | |
| dc.contributor.committeeMember | Martin, Ann | |
| dc.creator | Hinatsu, Emily Maureen Mariko | |
| dc.creator.orcid | 0009-0009-6851-8109 | |
| dc.date.accessioned | 2023-09-25T21:50:47Z | |
| dc.date.available | 2023-09-25T21:50:47Z | |
| dc.date.copyright | 2023 | |
| dc.date.created | 2023-09 | |
| dc.date.issued | 2023-09-25 | |
| dc.date.submitted | September 2023 | |
| dc.date.updated | 2023-09-25T21:50:47Z | |
| dc.description.abstract | Home-Based Businesses (HBBs) represent an emerging but understudied area of e-commerce and entrepreneurship. HBBs in this study’s context design and/or create the products that they sell and make their online business distinct by capitalizing on the “real” person behind the social media posts. HBBs further depart from traditional small businesses in their use of “emergency sales” which are designed to cover unexpected personal expenses (i.e. vet bills, car repairs, etc.) and are transparently advertised as such. Using grounded theory, this qualitative study aims to explore the unique operations of HBBs and what leads them to engage in emergency sales in order to create a foundational theory for future research in this area of study. | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.uri | https://hdl.handle.net/10388/15057 | |
| dc.language.iso | en | |
| dc.subject | Home-Based Businesses | |
| dc.subject | HBB | |
| dc.subject | Sale | |
| dc.subject | Qualitative | |
| dc.subject | ECommerce | |
| dc.subject | Online consumer behaviour | |
| dc.title | What Emergency Sales Tell Us About Home-Based Businesses | |
| dc.type | Thesis | |
| dc.type.material | text | |
| thesis.degree.department | Edwards School of Business | |
| thesis.degree.discipline | Marketing | |
| thesis.degree.grantor | University of Saskatchewan | |
| thesis.degree.level | Masters | |
| thesis.degree.name | Master of Science (M.Sc.) |