20132013-062013-07-04June 2013http://hdl.handle.net/10388/ETD-2013-06-1079The types of content being transferred over the Internet are getting richer and larger; the number of social media channels users have to sift through to publish and find content is also increasing. Average users are uploading and downloading richer and larger media files as they feel the urge to share their content with others. This work explores a novel process for publishing personal media files on social applications, where the publisher retains control over the media, while the implementation follows the principles of the WWW. The Personal URI Channel (PURIC) system is introduced as a process that can take place along side social applications like email clients, social networking sites (i.e. Twitter and Facebook), and emerging decentralized social networking sites. The PURIC system is a media resource link management tool used for publishing and maintaining the links published on social applications. This work explores the feasibility, benefits, and drawbacks of the PURIC system. It reveals the modularity and scalability of the system, and how it compliments social applications without placing too much load on network traffic and server-side cpu processing.application/pdfsocial media, media publishing, REST, cloud computingThesis