Alexander-Stef, KristiGrasby, JessiJozic, EmmaOlson, Chelsea2023-12-192023-12-192023-12-18https://hdl.handle.net/10388/15361Vegetables and fruits are a vital part of a healthy diet. However, trends show that the general population is not consuming recommended daily amounts of these foods (1, 3). ​ Approximately 40% of Canadians use vitamin and mineral supplements (4) meaning it is important for dietitians to be aware of the usage trends of emerging products on the market.​ Greens powder (GP) is a dietary supplement consisting of vegetables, fruits, and other nutraceutical components taken orally as a powder. Social media advertising for GP is aggressive and relies heavily on influencer anecdotes rather than evidence-based research to support health claims. ​GP manufacturers claim numerous benefits including: debloating, better gut health, and improved energy and cognition. There is a lack of research specific to GPs. The purpose of this research is to explore GP practices, as well as assess the exposure to supplement marketing on social media platforms that is specific to GPs.​enAttribution-NonCommercial 2.5 CanadaGreens PowderMarketingSocial Media MarketingHealth SupplementsPoster Presentation