Discount Carriers vs. Air Canada: The Impact on Domestic Airfares, Revisited
Date
2003-06
Authors
Mentzer, Marc S.
Journal Title
Journal ISSN
Volume Title
Publisher
Administrative Sciences Association of Canada
ORCID
Type
Conference Proceeding and Abstract
Degree Level
Abstract
An analysis of airfares among major Canadian cities indicates that WestJet, alone among the discount carriers, exerts competitive pressure on the fares offered by Air Canada. The role of other discount carriers and the many brands newly created by Air Canada are also discussed.
Description
Keywords
Air Canada, WestJet, airlines, Canada, airfares
Citation
Mentzer, Marc S. (2003). Discount Carriers vs. Air Canada: The Impact on Domestic Airfares, Revisited. Proceedings: Tourism and Hospitality Management, Administrative Sciences Association of Canada, Vol. 24, No. 23 [no pagination], Halifax.