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Crowdsourcing data collection through mobile gamification : leveraging the freemium model

dc.contributor.advisorMandryk, Reganen_US
dc.contributor.committeeMemberStanley, Kevinen_US
dc.contributor.committeeMemberBell, Scotten_US
dc.contributor.committeeMemberNeufeld, Ericen_US
dc.creatorDergousoff, Kristenen_US
dc.date.accessioned2015-09-10T12:00:12Z
dc.date.available2015-09-10T12:00:12Z
dc.date.created2015-07en_US
dc.date.issued2015-09-09en_US
dc.date.submittedJuly 2015en_US
dc.description.abstractClassic ways of gathering data on human behavior, such as laboratory based user studies, can be time-consuming, costly and are subject to limited participant pools. Crowdsourcing offers a reduction in operating costs and access to a diverse and large participant pool, however issues arise concerning low worker pay and questions about data quality. Gamification provides a motivation to participate, but also requires the development of specialized, research-question specific games that can be costly to produce. We provide another alternative that combines gamification and crowdsourcing in a smartphone-based system that emulates the popular Freemium model of micro-transactions to motivate voluntary participation through in-game rewards, using a robust framework to study multiple unrelated research questions within the same system. We deployed our prototype framework on the Android market and gathered data over a period of 5 weeks. We compared this data to that gathered from a gamified laboratory version and a non-gamified laboratory version, and found that players who use the in-game rewards were motivated to do experimental tasks. The data showed that there was no difference between the groups for performance on a motor task; however, performance on a cognitive task was worse for the crowdsourced Android group. We discuss the possible reasons for this and provide options for improving data collection and performance on tasks.en_US
dc.identifier.urihttp://hdl.handle.net/10388/ETD-2015-07-2166en_US
dc.language.isoengen_US
dc.subjectcrowdsourcingen_US
dc.subjectfreemiumen_US
dc.subjectgamificationen_US
dc.titleCrowdsourcing data collection through mobile gamification : leveraging the freemium modelen_US
dc.type.genreThesisen_US
dc.type.materialtexten_US
thesis.degree.departmentComputer Scienceen_US
thesis.degree.disciplineComputer Scienceen_US
thesis.degree.grantorUniversity of Saskatchewanen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Science (M.Sc.)en_US

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