International Loose-Coupling Linkages in the Airline Industry
Date
1992-06
Authors
Mentzer, Marc
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Management
ORCID
Type
Article
Degree Level
Abstract
Many airlines have recently been forming equity interlocks with airlines in different countries. In other cases, these linkages are non-equity in nature and emphasise joint-marketing programs. This study indicates that this technique is used primarily by already-large airlines, possibly to increase market dominance in anticipation of international airline deregulation.
Description
Keywords
airline, loose coupling
Citation
Mentzer, Marc S. 1992. International Loose-Coupling Linkages in the Airline Industry. International Journal of Management (UK). (ISSN 0813-0183), 9(2), 117-123.
Degree
Department
Program
Advisor
Committee
Citation
Mentzer, Marc S. 1992. International Loose-Coupling Linkages in the Airline Industry. International Journal of Management (UK). (ISSN 0813-0183), 9(2), 117-123.