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Presence and Effects of Loss Aversion in an Adventure Video Game

dc.contributor.advisorGutwin, Carl
dc.contributor.advisorKlarkowski, Madison
dc.contributor.committeeMemberVassileva, Julita
dc.contributor.committeeMemberCodabux, Zadia
dc.contributor.committeeMemberThompson, Valerie
dc.creatorBandeira Romao Tome, Natanael
dc.creator.orcid0000-0003-3890-7997
dc.date.accessioned2021-07-15T19:29:27Z
dc.date.available2021-07-15T19:29:27Z
dc.date.created2021-11
dc.date.issued2021-07-14
dc.date.submittedNovember 2021
dc.date.updated2021-07-15T19:29:27Z
dc.description.abstractLoss aversion is a cognitive bias in which the negative feelings associated with prospective losses have a greater magnitude than the positive feelings of winning equivalent gains. Although well studied in behavioral economics, there is little understanding of whether and how it arises in game contexts. In games, the "magic circle" may free players from their held attitudes, especially because in-game losses and gains are virtual. On the other hand, experienced immersion and a desire to achieve may make in-game decisions similar to out-of-game contexts. Knowing whether cognitive biases like loss aversion affect players is important for game designers when they create decision points and choices for players. We created a highly representative Zelda-style game with several decision points, which ranged from 10 to 18 points, and carried out three experiments with a total of 300 participants, consisting of wagering gold at different win:loss ratios. Our results show that despite the temporary and digital nature of the game world, and the virtual and limited nature of the game currency, players still exhibited a strong bias towards avoiding losses in all experiments. Our findings imply that designers should understand and account for loss aversion when setting up risk and reward structures in their games.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10388/13478
dc.subjectGame design
dc.subjectLoss aversion
dc.subjectCognitive bias
dc.titlePresence and Effects of Loss Aversion in an Adventure Video Game
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentComputer Science
thesis.degree.disciplineComputer Science
thesis.degree.grantorUniversity of Saskatchewan
thesis.degree.levelMasters
thesis.degree.nameMaster of Science (M.Sc.)

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