Repository logo
 

Trends Surrounding Green Powders as a ​ Dietary Supplement​

Date

2023-12-18

Authors

Alexander-Stef, Kristi
Grasby, Jessi
Jozic, Emma
Olson, Chelsea

Journal Title

Journal ISSN

Volume Title

Publisher

ORCID

Type

Poster Presentation

Degree Level

Abstract

Vegetables and fruits are a vital part of a healthy diet. However, trends show that the general population is not consuming recommended daily amounts of these foods (1, 3). ​ Approximately 40% of Canadians use vitamin and mineral supplements (4) meaning it is important for dietitians to be aware of the usage trends of emerging products on the market.​ Greens powder (GP) is a dietary supplement consisting of vegetables, fruits, and other nutraceutical components taken orally as a powder. Social media advertising for GP is aggressive and relies heavily on influencer anecdotes rather than evidence-based research to support health claims. ​GP manufacturers claim numerous benefits including: debloating, better gut health, and improved energy and cognition. There is a lack of research specific to GPs. The purpose of this research is to explore GP practices, as well as assess the exposure to supplement marketing on social media platforms that is specific to GPs.​

Description

Keywords

Greens Powder, Marketing, Social Media Marketing, Health Supplements

Citation

Degree

Department

Program

Advisor

Committee

Part Of

item.page.relation.ispartofseries

DOI

item.page.identifier.pmid

item.page.identifier.pmcid