Edwards School of Business
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Item International Loose-Coupling Linkages in the Airline Industry(International Journal of Management, 1992-06) Mentzer, MarcMany airlines have recently been forming equity interlocks with airlines in different countries. In other cases, these linkages are non-equity in nature and emphasise joint-marketing programs. This study indicates that this technique is used primarily by already-large airlines, possibly to increase market dominance in anticipation of international airline deregulation.